Think Local Act National
Much is written in the press about how globalisation is increasingly affecting industry in the U.K. This may be so, but the residential property industry is a rather special exception.
There is no doubt about the importance of national and even international marketing for certain properties, especially country houses. But there still remains one fundamental ingredient of every successful house sale - local expertise. There is no substitute for knowing local property values, knowing active purchasers and being involved in the local property market on a day to day basis.
Whilst the majority of houses undoubtedly sell to people with local connections. There are a significant number of buyers who are attracted from further afield through active marketing to a wider audience.
This is where Mayfair Office comes in. Situated in Thayer Street, W1 in the heart of London’s West End between Oxford Street and Marylebone Village, Mayfair Office handles much of Phillips & Stubbs’ national advertising and PR. This is not an accommodation address but an office skilled in property marketing and one that enables us to offer unbeatable local knowledge supported by the benefits of a West End agency.
As well as being a London showcase for our property, our colleagues in Mayfair prepare high quality press releases on suitable houses and excel in securing valuable P.R. on our clients’ properties in the national press such as The Times, The Telegraph, The Evening Standard, etc. Their contacts with property journalists in the national media have been very well developed over the past 20 years and as a result of these efforts, Phillips & Stubbs have achieved something in the region of £400,000 worth of editorial space in the last 12 months alone. This regular exposure of property to a wider national market through editorial features is an ongoing process which generates property enquiries from applicants who will probably not be registered with other local estate agents.
Through our Marketing Office in Mayfair we are also able to offer our clients’ significant advertising discounts in national media such as Country Life and Horse and Hound, etc.
When it comes to selling your property there is no doubt that given the choice of instructing a national firm acting locally or a local firm acting nationally, it is the latter that consistently achieves the best results.
A West End Estate Agent just where you need one — locally.
