Our property consultants Martyn and Jason Stubbs will visit your home and provide you with an accurate appraisal together with sound advice on how best to market your property to achieve the best possible results.book a valuation buyers urgently seeking Recently Sold
PR is a very important part of any marketing plan and Mayfair Office is home to our very active PR department, which provides a service that enables us to punch well above our weight in the national media and to connect with potential buyers. The property portals do a job but primarily for people who know what they are looking for and where. The power of the PR department lies in generating an editorial feature on an individual property in one of the national broadsheet newspapers or lifestyle magazines that catches the attention of a buyer who had not previously considered this area.
On average, Mayfair Office achieves in excess of £1.5m worth of editorial coverage per year in the nationals including the property pages of The Times, The Telegraph and the Independent newspapers, together with magazines such as Coast, Period Living, The Week and Country Living, demonstrating that we have the ability to expose your property to the widest possible audience and to give it a profile that cannot be bought. We are also able to pass on to our clients advantageous advertising rates for national advertising, reflecting the heavily discounted terms Mayfair Office has been able to negotiate because of the large volume of orders they handle.
Our talented Mayfair Office team blends diverse but complementary estate agency and property marketing experience. Well trained and experienced through many years in the industry, the London team excels in promoting property to its very best advantage and can provide clients with an invaluable insight to the residential property market. Susan Hawkins of Mayfair Office knows our local area well being a frequent visitor to Rye when she often takes the opportunity of viewing many of our clients’ properties, thereby, enabling her to talk with first-hand knowledge to London based buyers. In addition, an essential ingredient in our marketing mix are the London Days we hold at Mayfair Office throughout the year giving us the opportunity to showcase local properties directly to a London audience.
Evoking Robert Cialdini’s Scarcity Principle of Influence, there are certain circumstances where it may be advantageous for a property owner to sell off-market and we have a discreet service aimed at search agents and specific buyers who have clearly defined criteria.More
We understand that particular properties require a bespoke, lifestyle approach and our Coastal and Country brand gives us the platform to market intriguing properties of merit using a tailored service built around a team of experienced professionals specialising in their field, high impact marketing and a clear understanding of the local market...
One of the UK’s natural treasures is its unique coastline. Often charming, sometimes awe-inspiring, never boring, it is not surprising that so many people choose to live along the 7,760 miles of UK coast. We are acutely aware that properties with a sea view or located in close proximity to the beach are among the most sought-after for the lifestyle opportunities they provide. It’s the dream of many to live on the coast and in response to this strong demand we have set up a dedicated coastal service for the discerning buyer.
It is a distinct market with different forces at work to the mainstream one and characteristics requiring our deep level of local knowledge that our team can use to deliver outstanding results through innovative marketing for our clients.
Just as we benefit from a unique and historic coastline, so the inland rural areas, villages and market towns are exceptionally beautiful being both diverse in nature, from the rolling countryside of the High Weald to the low lying plains of Romney Marsh, and wide ranging in style with a high density of architecturally interesting buildings and Grade II listed properties including converted outbuildings, old farmhouses and charming cottages, which collectively ‘have been slowly and richly coloured by the personality of the people who have dwelt in them these hundreds of years.
One may say of them that they are of the colour of English history’. W. Beach Thomas. Such unique properties demand particular attention and a focus on the special qualities of an individual property through tailored marketing rather than a ‘one size fits all approach’ in order to ensure you get the best possible outcome.
By offering prospective home owners compelling incentives to register with Phillips & Stubbs, including access to ‘off market’ properties and priority viewings for new to the market instructions, we are able to work closely with good quality buyers who prefer to remain anonymous to most estate agents whilst looking remotely online. The importance of this is that we can engage with them, understand their needs, advise them and actively sell the benefits of a particular property as opposed to simply waiting passively for Rightmove to deliver enquiries.Email Alerts
It is the advice you hear from us all the time and we apply it to ourselves. Our distinctive office in Rye occupies a high profile, corner position which ensures your property will get noticed. It also has a contemporary feel reflecting our forward thinking approach whilst being conducive to discussing business and property related matters in a relaxed yet professional environment.
Rye is a destination of choice for people and often the starting point for their property search, not just in the town but right across the wider area as many people are simply too ‘time-poor’ to travel around the outlying villages to register with estate agents, thereby, making them increasingly irrelevant whilst boosting our own profile as a regional property hub. In addition, we open 7 days a week and most Bank Holidays to make sure we take full advantage of any opportunity to market your property. It is vitally important to maintain this presence given that high number of buyers who come to this area from London looking to relocate or to buy a second home and yet the vast majority of estate agents are closed for business on these prime viewing days. We find it bizarre in this day and age but we are not complaining!
Contemporary marketing is integral to our business. From branding to advertising, from how our office looks to the bespoke brochures we produce using floor plans, professional photography, dusk shots and aerial images and through our online presence and the use of social media channels, journalist interviews and historical research on individual houses, we are committed to constantly evolving our marketing approach to ensure your property is shown to maximum advantage.
The benefits are greater awareness and better results for both our clients and us. A strong online presence over 80% of all property searches begin online and so it is a very important factor when it comes to marketing but in order to differentiate your property in an overcrowded market there is in our view a need to go beyond simply replicating what can be seen on the main property portals on our own website. Accordingly, phillipsandstubbs.co.uk continues to develop to become a valuable resource for anyone looking to buy or rent property by providing additional information about individual houses and the locality and has an interactive design delivering an enhanced experience. In addition, individual micro-sites with extra features can be created for an individual property.
We see our relationship with our clients as a partnership. We all have a stake in the result and the importance of focusing and working together is vital in getting the best result for our client. Like any relationship, communication is vital in understanding what each party wants to achieve. Any estate agent would covet the opportunity to market your property on your behalf and at the outset you will probably see plenty of enthusiasm but often the activity can tail off if there is no early result.
Not every property sells within a few weeks, of course, but from the outset we agree a marketing strategy with you that has regular reviews built-in to it to ensure your property remains firmly at the forefront of our minds. By working together it takes less energy and time and creates a better understanding and appreciation of the outcome. As an independent firm with a ‘can-do’ attitude and a business built on professionalism, energy, enthusiasm and extensive knowledge, we understand it is the quality of service we offer to clients that determines our success and we are particularly proud of the repeat business and recommendations we get from satisfied clients.
As members of The National Association of Estate Agents, The Association of Residential Letting Agents and The Property Ombudsmen Scheme, Phillips and Stubbs adhere to strict Codes of Practice approved by the Trading Standards Institute, demonstrating our commitment to customer service and consumer protection.Our credentials